THIS IS SHIT are set to return for 2026 with their second album ‘ΛV’ coming on 30th October and like the slanted signs of ΛV (pronounced “lambda V”) that invert and mirror each other, this new record interlocks two aesthetics that were never meant to coexist: rock and electronic music. A formula unique to THIS IS SHIT.
Behind this graphic project with its sharply crafted artistic direction stands composer Loïc Louraco. Driven by the need not to choose between two radically different ways of creating : rock, which he has practiced his entire life, and electronic music, which he explores in parallel, he formed a hybrid creation in 2017: a trio in which he is both producer and principal instrumentalist. And thus sparked the collision between the two worlds.
A signature sound first discovered by audiences through the EPs / (“Slash”) and // (“Double Slash”) in 2018, followed by the album /// (“Triple Slash”), which concluded a first creative cycle in 2020.
After a challenging start to the decade, the artist entered a new writing phase that stretched over several months. Born from improvisations or long nights of production on Ableton, the tracks were pushed to their limits. The sound is more controlled, the album more impactful. For this new project, THIS IS SHIT chose to take production even further by collaborating with Swedish producer Hans Olsson (Division of Laura Lee).
An initial studio session in Paris allowed the three musicians to record, in a traditional rock band setting, guitars, bass, and drums. The tracks were then sent to Gothenburg, where they were reworked by the producer and director as a temporary electronic duo. The collaboration felt natural, and the results fruitful, bringing a unique coherence to this new release. Like a film soundtrack, ‘ΛV’ carries the listener from scene to scene, from emotions to sensations, from celebrations to contemplation, in a continuous, unbroken flow between tracks.
The next single to come from the album is “Moloko Plus”, featuring Johnny Longlegs. On the track THIS IS SHIT lets its rock-techno universe spill into a more pop-electro and luminous aesthetic. Melodic guitars, an unstoppable structure and a unifying energy drive a euphoric build-up toward a sense of release and renewal. A key third single that confirms the upcoming album will stand as a landmark of the rock / electro shift within the new French Touch.
