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'Alice Jemima'   

-  Label: 'Sunday Best'
-  Genre: 'Pop' -  Release Date: '3rd March 2017'

Our Rating:
Alice Jemima is an English singer with the kind of cutesy voice that is tailor made for the bright-eyed banalities of pop music that pass for entertainment these days.

Fortunately for us, she sets her sights a little higher for a debut full-length album which takes its cues from the likes of Shura and The xx.

In other words, these are still solidly commercial pop tunes but with some funky dance rhythms thrown into the mix for some cutting edge street credibility.

Jemima says: “My voice can sound really young – it needs to be surrounded by the right things to really shine, so I found that beats and darker keys and minimal guitar fits around my voice nicely.”.

She covers Blackstreet's No Diggity, although effectively strips it of its hip-hop elements, replacing the braggadocio of the original with a low-key, sultry croon.

So is the album's centrepiece and representative of the album's slow, smoochy dynamics; moderately raunchy but still driven by romantic idealism.

The two singles, Liquorice and Dodged A Bullet, highlight Jemima's breathy, 'this-is-me-being-sexy' vocals; like Rihanna refueling in a candy store.

Indeed this record is like one of those naughty but nice sugar-high desserts on a menu that you know you shouldn't eat but decide to order anyway.

Alice Jemima's website
  author: Martin Raybould

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JEMIMA, ALICE - Alice Jemima