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Review: '69CORP'
'Our Present to the Future'   

-  Label: 'Something in Construction'
-  Genre: 'Dance' -  Release Date: 'Feb 2005'-  Catalogue No: 'SICNOTE002'

Our Rating:
One of the many downsides of the digital technology that pays my wages is that everything is possible. Yep. We can do that. And that. Yep. And that. Whatever you want. Yep.

So a project called 69CORP can have a CD with 13 tracks and a playing time of 69 minutes. It can flit from dance to ambient to post rock to weedly eighties impersonation to "hey that sounds cool – lets use it" in as much time as it takes to skim through another software manual. Yep.

Already hailed as a "masterpiece", it could be this year's big thing. Or not. Whatever you want. With so many different noises dropped in there and so many ideas set to work there will be something somewhere that you will start to love and several things that will drive you nuts.

Does it add up? A Pet Shop Boys vocal approach give it some sort of thread on which to suspend all the other bits. There's a very agreeable bass loop on "Demon Seed". As I'm feeling good about noticing that, I stare at my Windows Media Player and notice a very cool bit of visualisation … it’s on "random". And that seems to tell me something. Leave the thing rolling long enough and there will be loads of good bits. Dig them all out, string them together and you have a "masterpiece". Of sorts.

To be honest, it isn’t great listening music. Like modern TV, there really isn’t enough going on to keep the whole mind awake. Attention fades, sleep and the need for artificial stimulus beckons. An hour and nine minutes starts to feel like a very long time.

It would work better as an acoustic suppressant, masking all those unpleasant hums and clunks that fill the modern home. Pets, machinery, traffic outside, badly earthed audio equipment? Hide them all with pure sonic 69CORP – an auditory fragrance for 2005. Fresh and sweet as lavender. Funky as sandalwood, sumptuous as musk.

Or a masterpiece? I dunno.
  author: Sam Saunders

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69CORP - Our Present to the Future
69 CORP