THE SUGARS have adopted an ethic of stripped down garage rock coupled with cherry-coloured punk, peppered with 1950's sha-waddy-waddy, and fistfuls of sheer barminess. Unfortunately after the initial impact, they start to sound like a substandard watered down White-Stripes, with little substance, nice at the punk aspect but not so convincing at the rock n roll. They rapidly become repetitive to the point of torture, and 'garage' to the point of amateurish.
On paper it looks good - they've supported pretty much very single NME Daaaaaaaaaaarling on the current circuit (Arctic Monkeys, The Cribs, Futureheads, blah, blah, effin blah...) but that means nothing. I was stuck in a lift with Andrew Lloyd Webber once, does that make me a West End musical diva? I think not.
The Sugars. Cute? Kitsch? Or just plain wanky? It's hard to decide - or maybe it isn't.
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