Thought I’d get this one up well in advance, or risk the wrath of the collectors. For not only is this a strictly limited edition 7” (coloured) vinyl release, it’s the SECOND by this group on Kids. Who, you may or may not know, operate with a strict label policy of one release per band only.
MIGHTY SIX NINETY are L.A. based but sound like an amalgam of several of the British contenders that slugged it out for the number one slot in the early/mid 1980’s. So drawbacks first, this is dangerously close to being some sort of covers medley. The sounds are all familiar, if slightly more polished due to the technological advantages at their disposal nowadays.
They liked British pop music in the 1980’s, our American friends, didn’t they? I guess then, that this has a slightly more cult value across the Atlantic. After a few listens, you can’t help but like both tracks, in particular the slow burning if unoriginal ‘With Me’ with its ‘classic rock’ guitar riff bleeped out of shape.
There's a weird scheme whereby Kids are piling all of the profits they've made so far into cladding this 'un in a full colour gatefold sleeve - the demand in Japan for Mighty Six Ninety's Kids debut 'Believable' was huge - and again the cover features graf by Brooklyn-based artist John 'Crash' Matos. Such expense will ensure that just like Factory in the 1980's did with New Order's 'Blue Monday', Kids will lose money on every copy sold. I'm sure that there's method in their madness.
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The A side opens with a binary synth’s hollow sound flitting from speaker to speaker, before the punk fall-out hairstyles come into view. The melody is strong, familiar, and comforting in an odd way, but there’s nothing instant about it’s appeal. Both sides are mixed superbly and reflect the hugeness of the tunes back then, but they will serve only to remind you of long forgotten or recently revived Thursday night Top Of The Pops / TOTP 2 episodes. And for many, there’s nothing wrong with that at all.
I bet the video is well worth watching.
http://www.kidsthelabel.co.uk/
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