Laid-back r'n'b with a shuffling drum and stripped-back, barely there musical backing... how innovative. What irks me about these kind of arrangements - putting to one side that they're so heavily produced and studio-bound that to make any reference to 'soul' is nothing short of a joke - is that while the spin says it's all about the vocals, it's plainly apparent that the writers couldn't really be arsed to spend any real time over composing a tune. Time is money, after all, and a sequenced drum track overlaid with a few synthetic strings is a lot less effort than getting a band or a bunch of session musos in.
Ok, so the credits suggest that Makwana wrote and produced this himself. Good work. I'd wager he'll be the next Cathy Denis, with a short-lived recording career that will metamorphasise into a career as a hit-maker churning out the musical equivalent of pulp fiction or chewing gum.
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For economy - why write three songs when you can pack a CD single with three versions of just one song? - we get the Radio Edit, yawn-inducing Instrumental and 'Acappella' versions. So, one complete version, the same recording minus the vocals and then the vocal track without the backing. Thanks. It's even more cynical than it is feeble.
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